When you hear the words networking, the first thing that may come to your mind as a Filipino professional is “network marketing.” This may make you skeptical or suspicious because network marketing is another term for multi-level marketing or pyramid selling in the Philippines. The practices used by those business models may be insincere, predatory, and harmful. On the contrary, networking in Canada involves professional relationship building, focused on creating mutually beneficial connections.

This section discusses some cultural differences in networking between Canadian and Filipino professionals. As networking is essential in facilitating the exchange of information, giving advice, and career advancement between professional relationships, we highlight what Canadians typically seek when networking. These variations are general observations; individuals within each culture may have unique preferences and styles. Being respectful, adaptable, and open-minded when networking with professionals from different cultural backgrounds and considering cultural differences in communication styles and workplace norms between the Philippines and Canada will help you navigate these differences more effectively.

Cultural Differences in Networking: Canada and the Philippines

Networking Events

🇵🇭Philippines: In the Philippines, networking often occurs in informal social settings, such as informal gatherings, dinners, or social events. Building personal connections through shared experiences and establishing trust is essential.

Example 1: Professionals may attend social events, such as company outings or holiday parties, where networking opportunities naturally arise. These events provide a relaxed atmosphere for individuals to connect personally. Networking conversations may take place over a meal or during casual conversations, allowing professionals to share stories, exchange experiences, and find common ground outside of strictly business-related topics.

Example 2: Filipinos often value the concept of pakikisama, which refers to building harmonious relationships with others. Networking in the Philippines can involve inviting colleagues or business partners to social gatherings outside of work, such as family gatherings or community events. These personal interactions help establish trust and strengthen professional relationships.

🇨🇦Canada: In Canada, networking events can take various forms, including conferences, industry seminars, and professional association meetings. These events provide opportunities for professionals to share knowledge, exchange business cards, and engage in focused conversations related to their field. Networking events tend to be more structured and focused on professional development.

Example 1: Canadian professionals may attend industry conferences or trade shows, where they can connect with peers and experts in their field. These events offer structured networking opportunities, such as panel discussions or breakout sessions, where professionals can exchange insights, learn about industry trends, and expand their professional networks.

Example 2: Professional association meetings or networking groups are common in Canada, where professionals from the same industry or field come together to share knowledge and build connections. These events may include presentations by industry leaders, workshops, or networking mixers designed to facilitate meaningful interactions and information sharing.

Follow-up and Relationship-Building

🇵🇭Philippines: Following networking events, Filipinos may prioritize relationship-building and maintaining contact with their connections. Regular follow-ups, such as phone calls, emails, or social media engagement, are important to strengthen the professional bond.

Example 1: After a networking event in the Philippines, a Filipino professional may reach out to their new connections to express gratitude for the opportunity to meet and engage in conversation. They might send a personalized email or make a phone call to continue the dialogue and establish a deeper connection. The follow-up communication may involve discussing potential collaborations, sharing relevant resources, or simply maintaining regular contact to nurture the relationship.

Example 2: Filipinos often leverage social media platforms like Facebook or LinkedIn to engage with their professional network. They may connect with their new contacts on these platforms and actively engage by liking, commenting, or sharing relevant posts. This ongoing engagement helps build familiarity and reinforces the professional relationship over time.

🇨🇦Canada: Canadians appreciate the professionalism and prompt follow-up, such as sending a thank-you email or LinkedIn connection request after a networking encounter. Relationship-building often involves maintaining regular contact but focusing on professionalism, efficiency and mutual professional growth.

Example 1: Canadian professionals typically follow up promptly with a brief, professional thank-you email after a networking event. The email may express appreciation for the conversation and reiterate the potential for collaboration or further discussion. Canadians value promptness and efficiency in their follow-up communication.

Example 2: Canadians often maintain regular contact with their professional network through occasional check-ins or updates. This could involve sharing relevant industry news, articles, or insights of mutual interest. Relationship-building in Canada focuses on fostering connections that benefit both parties' professional growth, with a balance of efficiency and meaningful engagement.

Non-Verbal Communication

🇵🇭Philippines: Non-verbal cues, such as gestures, facial expressions, and body language, play a significant role in Filipino communication. Maintaining eye contact, smiling, and warmth are generally appreciated in networking.

Example 1: In the Philippines, maintaining eye contact during conversations is a sign of attentiveness and respect. It demonstrates that you are actively engaged in the interaction and interested in the other person's thoughts and ideas. Filipinos often smile and display warmth to create a friendly and welcoming atmosphere during networking.

Example 2: Non-verbal cues such as a firm handshake and a slight bow or nod of the head can be used as a gesture of respect when greeting someone in a professional networking setting in the Philippines. These gestures show politeness and acknowledgment of the other person's presence and status.

🇨🇦Canada: Canadians typically value personal space and may maintain a more reserved demeanour. Non-verbal cues such as a firm handshake, appropriate body language, and active listening skills are important when networking. Additionally, active listening skills, such as nodding, maintaining good posture, and displaying attentiveness, are valued during networking interactions in Canada. It demonstrates respect for the speaker and an interest in the conversation.

Example 1: In Canada, a firm handshake is a common form of greeting during networking interactions. It should be brief, confident, and accompanied by a smile. This handshake serves as an initial sign of respect and professionalism.

Example 2: Canadians value personal space and may maintain a more reserved demeanour during networking. They tend to maintain an appropriate physical distance while conversing and may not engage in as much physical contact or proximity as in other cultures.